Best known as the lead guitarist for legendary reggae band Steel Pulse, California-born David Elecciri Jr. (aka David Electric) steps forward with Pulling Up for the Champions, a roots rock reggae anthem that carries the pulse of both the ocean and the stage. The track moves with natural rhythm and clean musicianship, while the video pays tribute to his hometown surf culture in San Clemente.
Inspired by a new generation of championship surfers, it’s not about gloss but about heart, a pure reflection of where music and lifestyle meet. Pulling Up for the Champions feels alive with energy and possibility, blending reggae spirit with saltwater soul. It doesn’t just play; it celebrates. It rides. It lives.